Marketing Concepts & Strategies

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Business & Economics - Management & Leadership
Marketing Concepts & Strategies

Marketing Concepts & Strategies

Name: Marketing Concepts & Strategies
ISBN: 9781473760271

Lyndon Simkin, William Pride, Ferrell, Sally Dibb

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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Категории:

Business & Economics - Management & Leadership

Год:

2019

Издание:

Издательство:

Cengage Learning EMEA

Язык:

english

Страницы:

148

ISBN 10: